Gain Flesh! Gain the Girl!
Advertising Age. How It Was in Advertising, 1776-1976. Crain Books, 1976.
Brown, Bruce W. Images of Family Life in Magazine Advertising, 1920-1978. Praeger Publishers, 1981.
Heimann, Jim. 40s: All-American Ads. Köln: Taschen, 2001.
Parkin, Katherine J. Food is Love: Food Advertising and Gender Roles in Modern America. University of Pennsylvania Press, 2006.
Primary Sources for example advertising:
Life, 1936-1940. Accessed October 15, 2011. http://books.google.com/books/about/LIFE.html?id=N0EEAAAAMBAJ
Popular Mechanics, 1937-1938. Accessed October 15, 2011. http://books.google.com/books/serial/ISSN:01617370?rview=1&lr=&sa=N&start=840
Popular Science, 1937-1938. Accessed October 15, 2011. http://books.google.com/books/serial/ISSN:00324558?rview=1&lr=&sa=N&start=810